Irene Santoso specializes in creating comprehensive web experiences that appeal emotionally and intellectually to the user. As the Creative Lead on many Fortune 500 projects, her roles include conceptualizing, directing design efforts, developing and synthesizing brand strategy, business goals, user experience, look and feel, and technical considerations.
For many years, Irene has served as Creative Lead/Art Director at many prolific internet advertising agencies in New York City, such as Tribal DDB, USWeb/CKS Cornerstone and Atmosphere BBDO. She led the design team in all phases of design and development to produce corporate internet, intranet and extranet web sites for clients. Irene also worked closely with her team of designers and always involved herself at various stages of web production, from hands-on designing to development. Past clients included high-profile companies such as Sony, the American Stock Exchange, Exxon Mobil, New York Lotto, General Electric, AT&T, Bell Atlantic, Dial Corp, Thompson Financial and Pfizer.
Through her creative flair and a continued effort to push the limits of her vision and imagination, Irene has received numerous design awards. In the earliest days of the internet, Irene’s unique interpretations for http://www.faye.com had earned her the 1999 Graphic Design Award for Web Design Excellence by the American Institute of Graphic Arts. One of her subsequent projects, the ARA Network website has also been awarded Design Excellence in February 2003 by American Design Awards. Her work has also been honored in a Japanese design publication, IMG SRC 100, in which she is named one of the top 100 designers around the world. Most notably, Irene Santoso has been listed in the 2002-2007 Editions of Marquis Who’s Who in America as an Outstanding Designer. Irene Santoso’s career spans beyond internet design and she is equally well-versed in print design and corporate identity systems.
Irene’s dedication and passion towards design are all reflected in her work. Her philosophy of design as a form of communication to effectively market one’s business and a keen eye for details set Irene Santoso apart from her peers. Years of experience, a firm understanding of today’s business climate, active involvement in social media, the ability to create professional and impactful designs have all made Irene one of the most sought-after designers of today. She currently works out of her own studio to create customized branding solutions via both interactive and print media, and welcomes all requests for project proposal.